Drought encourages Tahoe to focus on year-round activities

WE LOVE CELEBRATING OUR REGION’S year-round lifestyle centered around farm-fresh food, fine dining, local wine and beer, art and music and outdoor recreation — and it’s becoming a bigger draw for vacations, staycations and relocations.
Tahoe and Truckee have deep roots in winter sports, going back to Sugar Bowl in the ’30s and the 1960 Winter [...]

Placer and Nevada County CA ranked tops in nation for recreation

WHETHER IT’S BIKING, HIKING, camping, swimming or picnicking, Placer and Nevada Counties are ranked among America’s 50 best counties for outdoor activities, according to a new survey.
Placer County ranked #36, Nevada County ranked #47 and El Dorado ranked #49 in the nation, according to Niche, which runs a popular ranking and review site. The top [...]

Lakes that survived the drought: Tahoe, Rollins, Donner and Scotts Flat

SURE, CALIFORNIA HAS A drought, which is impacting recreation on some of its most popular rivers, lakes and reservoirs. But with trillions of gallons of water, Lake Tahoe — the nation’s second deepest lake — is poised to welcome water enthusiasts from all over this summer.
The same goes for most other lakes in our region, [...]

Imaginative restaurant designs in Placer County and Nevada County CA

“Dining out is rarely just about food. A simple meal seems that much more appetizing when paired with appealing furniture, finishes, and alluring lighting.” —Architectural Digest
WE COULD NOT AGREE MORE, and our region’s restaurants — from fine dining to casual — have some imaginative and unique designs, thanks to our local professional and artistic talent. [...]

“New Boomer” Economics

Call them millennials, the iGeneration or “New Boomers.” Though our region is known for attracting retirees, we think this younger generation can also help invigorate the area.
The rest of us need to do our part to attract them and retain them—creating more job opportunities, for example. But we offer many attractions to “New Boomers,” ranging [...]

Active lifestyle lodging: Truckee’s Cedar House and Tahoe’s Cedar Crest Cottages

IN OUR GRANDPARENTS’ DAYS, the “grand dames” defined America’s hotel business. Nowadays, active lifestyle hotels are becoming more popular, thanks to the rise in millennial travel. The hotels have European flair and offer innovative food, the latest in technology and locally inspired experiences — from hiking and kayaking to hands-on cooking classes. “It’s a huge [...]

Sierra Brewfest, Downieville Brewfest and California Craft Beer Summit

Our region will host popular beer festivals this summer, including one of California’s oldest. Here are some of them:
Music in the Mountains Alliance presents the 26th Annual Sierra BrewFest at the Nevada County Fairgrounds in Grass Valley. As one of the state’s oldest beer festivals, the Sierra BrewFest is known for showcasing [...]

Where to get fresh, local food in Placer County and Nevada County CA

“MILLENNIALS ARE CHANGING food as we know it,” writes Forbes magazine, citing a report that young adults are willing to pay more for fresh, local food and will go to great lengths to find it. Their preferences have helped fuel a boom in organic food, which broke a record last year, totaling $39 billion in [...]

Culinary adventures in Nevada County CA

FROM FOOD FESTS TO FARM tours to top-notch cooking schools, our region is capitalizing on the boom in culinary travel.
Enjoy a culinary vacation, such as Stella’s underground dinners, or its five-day culinary “boot camp” — both at the Cedar House Sport Hotel in Truckee. Stella Culinary is led by Executive Chef Jacob Burton, a finalist [...]

Generation Organic: Young farmers in the Sierra Foothills

For decades, the average age of farmers has been rising—to 57 years old, according to the U.S. Department of Agriculture. But American agriculture is benefiting from youthful vigor, at least when it comes to small farms. Here are some examples in our region:
A “little family farm that could,” the Boorinakis Harper Ranch has [...]

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