About & Advertise

Sierra FoodWineArt is a free, quarterly magazine that is a go-to publication for restaurants, wineries, and art shows and events in the Sierra Foothills and Tahoe/Truckee.

We also have a new companion website called sierraculture.com that promotes food, wine and art in the region. It includes a restaurant, lodging and art galleries directory, maps, videos featuring advertisers, and all archived magazine content.

Visitors and locals alike find timely, magazine articles in our publication, as well as maps, directories and ads printed on high-quality paper stock in full color. For many in the outlying areas, a visit to the historic gold towns of the Sierra offer a welcome relief to the hot summer days in Sacramento or the snowy winter weekends in Reno.

Editorial content is overseen by owner Jeff Pelline, whose award winning 30-year journalism career includes editing and management positions at the San Francisco Chronicle, CNET (since sold to CBS for $2 billion) and The Union in Grass Valley. Jeff’s work has also been published in the New York Times, Time magazine and the Chicago Tribune. CNET won a prestigious National Magazine Award when Jeff was Editor, among the first for an online publication.

We publish and distribute 10,000 copies to more than 200 locations each quarter, including Auburn, Nevada City, Grass Valley, Rocklin and Roseville, Folsom, the greater Sacramento area, Placerville, Marysville, Yuba City, Chico, Colfax, Truckee, Tahoe City, and Reno.

We seek high-demographic readers and provide restocking over the course of the three-month run of each issue. We also can customize distribution to fit advertiser’s specific needs, including the Bay Area markets.

For more information about advertising or editorial, email info@sierrafoodwineart.com or call 530-263-1843. Our mailing address is Sierra FoodWineArt, P.O. 2528, Nevada City, Calif. 95959