About

Sierra FoodWineArt is a free, quarterly lifestyle magazine that is the go-to publication for restaurants, wineries, wine & beer, arts & music, and travel & tourism in the Sierra Foothills, Tahoe/Truckee, Reno and outlying Sacramento region.

We also have a companion website called SierraCulture.com that is republished at SacBee.com. Some of our articles also are republished in The Bee’s print edition, underscoring our credibility.

Our website includes a free interactive events calendar; restaurant, lodging, weddings, performing arts and art gallery directories; winery, farm stand and town maps; photos & videos; interactive town tours; links to regional online box offices and all archived magazine content. We also have a new mobile website at m.SierraCulture.com.

Visitors and locals alike find timely, magazine articles in our publication, as well as maps, directories and ads printed on high-quality paper stock in full color. For many in the outlying areas, a visit to the historic gold towns of the Sierra offer a welcome relief to the hot summer days in Sacramento or the snowy winter weekends in Reno.

We are social media fanatics, with almost 5,000 “likes” on our Facebook page, and we have a Pinterest, Twitter and Google + page, among others.

Editorial content is overseen by Jeff Pelline, whose award winning more than 30-year journalism career includes editing and management positions at the San Francisco Chronicle, CNET (founder of CHOW and since sold to CBS for $2 billion) and The Union in Grass Valley. Jeff’s work has also been published in the New York Times, Time magazine and the Chicago Tribune. CNET won a prestigious National Magazine Award when Jeff was Editor, among the first for any online publication.

We publish and distribute 15,000 copies to more than 300 locations each quarter, including Auburn, Nevada City, Grass Valley, Rocklin and Roseville, Folsom, Lincoln, the greater Sacramento area, Placerville, Marysville, Yuba City, Chico, Paradise, Graeagle, Colfax, Truckee, Tahoe City, South Lake Tahoe and Reno. We also distribute our magazine at California Welcome Centers in Northern California.

We seek high-demographic readers and provide restocking over the course of the three-month run of each issue. We also can customize distribution to fit advertiser’s specific needs, including the Bay Area markets.

We also publish the official Placer County Welcome Guide, the official Downtown Grass Valley Welcome Guide and manage GoNevadaCounty.com, the official tourism website for Nevada County.

For more information about advertising or editorial, email info@sierrafoodwineart.com or call 530-263-1843. Our mailing address is Sierra FoodWineArt, P.O. 2528, Nevada City, Calif. 95959. Our street address is 205 Clay St., Nevada City, Calif. 95959.

(Photo credit: Dan Senkbeil)