Placer County Welcome Guide rolls out next month

The success of our FoodWineArt magazine also earned us the privilege to publish the official Placer County Welcome Guide, which distributes throughout all of California. We’re going to roll out the 2011 issue before the Amgen Tour of California bike race on May 15.
It’s 70,000 copies and also will include the PlacerGROWN farm guide, in [...]

Gov. Jerry Brown reads Sierra FoodWineArt magazine

I received this email from a customer of ours at Sierra FoodWineArt magazine, Michael Duarte, owner of Popie by Duarte Vineyards in Placer County:
“Last night, my wife Lisa, Lisa Mann and I along with a couple other Placer County Wineries and El Dorado and Lodi wineries poured our wine for a California Travel and Tourism [...]

Sierra Starr’s winery expansion plows ahead

Editor’s note: Despite the economic turndown, foothills’ wineries are expanding — whether it’s new tasting rooms or new winery buildings. It’s a testament to their bullishness. Here’s an update on Sierra Starr’s new winery building, which we’ve written about previously:
“As many of you know, we are building a new building at the vineyard. We’re very [...]

Food, Wine & Art on the Amgen bike route

(click for larger image)

New name for Nevada County winery association

Members of the Nevada County winery organization, formerly known as the Northern Sierra Wine Country, have announced the rebranding of their association and the campaign to follow. The group’s new name will now be Sierra Vintners.
“We recognized that our former name and brand did not effectively support who we are as a [...]

Feats of Clay in Lincoln

THE 24TH FEATS OF CLAY ART SHOW RUNS April 30-May 29 at Gladding-McBean, a 136-year-old maker of clay products. Its grounds include large, beehive-shaped kilns that house the artwork.
Feats of Clay has become one of the nation’s most competitive ceramic art shows, and it attracts thousands of visitors annually. The exhibit includes some 80 [...]

Arts with Altitude: Music, festivals and theater in Nevada County

DURING THE GREAT DEPRESSION, movie watching boomed as people craved escapism. In the recent recession, film, theater and festivals also are flourishing in many cities, with robust ticket sales.
MUSIC
Foothills’ performing arts groups also report an uptick in business. “We’re ahead of budget,” says Julie Hardin, executive director of InConcert Sierra in Grass Valley. [...]

Sierra Vintners Wine Trail

SPRING IS AN IDEAL TIME TO VISIT THE foothill vineyards: The vines are budding, wildflowers are in bloom and the weather is splendid.
The 13th Annual Sierra Vintner’s Wine Trail, on Memorial Day weekend, is the perfect event for a wine country tour for locals and visitors. It is midway between Sacramento and Reno.
The [...]

Pure Energy

THE AMGEN TOUR OF CALIFORNIA IS the largest cycling event in America. From May 15-22, the more than 800-mile race winds through some of California’s most scenic landmarks, including Lake Tahoe and historic gold-rush towns.
The peloton, which includes 19 elite cycling teams, begins at its highest start elevation in six years—6,300 feet above sea [...]

“Lettuce” Welcome Spring: Newcastle Produce and Foothill Flowers

WITH A LONG, WET WINTER BEHIND them, farmers are planting their summer crops and harvesting spring’s bounty.
Spring lettuces, such as Red Leaf, Romaine and Oakleaf, are headed for the Foothill Farmers Market in Auburn and Roseville, just in time for seasonal salads.
April is a time for the “A” crops, such as asparagus and [...]

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